Your online brand is what people think of you when you are not available. Most customers today are technologically savvy and typically rely on a company’s online presence as a validity test of its credibility in the market.
In order for your brand to succeed online, it must be highly recognisable, relatable, and authentic. High visibility of your brand increases credibility and customers will be more willing to retain your product/services.
Creating an online brand presence is about capturing the attention of the targeted audience. At present, consumer’s today look to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services.
We advise deploying the following seven key insights as to how to maximise your online brand presence:
1. Be Consistent With Branding.
2. Optimize Your Website.
3. Social Media.
4. Produce and Distribute Great Quality Content.
5. Press Release Marketing.
6. Leverage Video Marketing.
7. Start a Blog.