With the Internet at our fingertips, people are more frequently searching online to learn about a company’s brand and the quality of their products and services before making a purchase. The reason is they want to hear what others are saying about a company and their products or services before doing business with them.
Even if your company is not actively implementing a social media strategy, it is advised that you still monitor the “social chatter” taking place online, especially as it relates to your brand.
There are some Free Social Monitoring Tools, like
Google Alerts, Technorati, Backtype, Social Mention, FriendFeed, Monitter and Boardtracker.com.
Our consultants will expand on these issues, to help your company get started with social media, AlwaysOn has created a Social Media Strategy tutorial that contains best practices, checklists, templates, tools and resources, click to book a consultation.